Free Internet Marketing Stuff
A short synopsis of each weekly informational letter.
- The Easy 10 Step Formula for Creating Winning Sales Letters Instantly
Martin Franzen
"You see, in order to pull in orders, there are certain proven
elements that should be included in your sales letters for
maximum impact. I'm giving you the exact steps to follow right
here. This proven checklist will help you push all the psychological
buttons needed to pull in massive sales right away. Feel free to
experiment with the order of the components if you wish, but try
to cover all the points...."
- An Analysis of A Winning Sales Letter
Yanik Silver
"Many people say they can spot a good letter when they see
it, but the problem is when it comes down to writing one,
they simply freeze up. That's why I want to take you behind
the scenes of a successful sales letter I wrote and
illustrate the thinking that goes into writing a killer
letter that generated a healthy 3810% ROI. This letter sold
all of the clients overstock merchandise and they even
created a waiting list."
- The "Just Click Send" Formula for Making Money on the
Internet
Marlon Sanders
"I have a formula for making
money on the Internet.
Almost no one uses it. Yet ... * It isn't new. People have been making millions with it for over a hundred years. * It isn't hot and sexy. See above reason. * It is tested and proven. * You can use it TODAY to put cash in your pocket
before the sun sets. * It requires NO spamming or other frowned upon activities. * It is completely legal. * It costs virtually nothing. * It takes very little time to implement. * Even a dummy can do it. What is this amazing formula?"
- "A Millionaire's Secret"
Allen
Says
"What people don't understand is that it [the secret] applies to everything.
This secret can be applied with virtually every step you take,
everything you do, every word you speak and everyone concerned
profits by it."
- The 10 Laws for Writing Letters that Get Results.
Joe Vitale
1. Know what's in it for your reader.
Get out of your ego and into your reader's ego.
Complete this sentence: "Get my book so that you can...(fill in the
blank)." Your book (or whatever you are selling) is the
feature. What people get as a result of having your book is
the benefit. Focus on benefits. Always! Without this, your
letter will bomb.
2. Write a headline that telegraphs the key ...
- Guerrilla Insights Into Direct Response
Jay Conrad Levinson
Direct response marketing is a lot different from
indirect
response marketing, although guerrillas like it best when the
two are teamed up. The first is geared to obtain orders right
here and right now. The second is geared to obtain orders
eventually. Although a fair amount of standard, indirect
marketing often is necessary to set the stage, to make prospects
ready to buy, and to separate your company from strangers, it's
when you initiate direct marketing that you first taste blood.
- 3 Overlooked Profit Opportunities on Your Site
Yanik Silver
If you're already selling anything online this article is
going to show you how to add extra revenue you didn't even
know you had "hiding" in your site without getting any more
visitors.
* Overlooked Way #1 - An Upsell:
- How to Instantly Double the Response of Any Ad, Letter or Web
Promotion
David Garfinkel
Masters of marketing know a secret that most business people
don't. I'm going to share it with you now: You can go from
losing money to making money - sometimes, a *lot* of money -
just by changing a few words.
What words are those? The first words ...
- The Easiest Way to Write Anything
Joe
Vitale
You've got something to say. You know it. Your associates know it.
But you don't regard yourself as "a writer.
"How are you going to express your wisdom?
How will you communicate your thoughts?
Yes, you can follow the path of J.Paul Getty, Lee Iaccocoa, and
Donald Trump and hire someone to write your words. That works.
(And I'm available should you want to talk about hiring me as
your ghostwriter.) :) But there is an easier way.
I call this the "two step" because that's all there is to it.
Here's the secret in a nutshell:
Step one is state your principle.
Step two is ...
- 3 Killer Secrets for Closing the Sale
Brian
Tracy
Hi, I'm Brian Tracy -- and there are secrets I know that can
unlock the real firepower that lies dormant in your very own
selling skills, and these secrets will change the course of your
sales career forever. I'm going to reveal 3 closing secrets
that can easily triple your sales in the next 90 days.
A special Brian Tracy video -
Brian Tracy - The Science Of Positive Focus - Proven Strategies for Reaching Your Next Level
- How to Sell High Priced Products Online and Offline
Yanik Silver
"Personally, I've sold everything from $17 ebooks to
$14,500.00 "Apprentice Programs" and lots in-between. My
most recent high-end product is a $7,995/month program for
cosmetic surgeons.
I really love high priced products and you'll see why in a
moment ..."
- Seven Steps For Creating Successful Marketing
Jay Conrad Levinson
1. Find the inherent drama within your
offering.
After all, you plan to make money by selling a product or a
service or both. The reasons people will want to buy from you
should give you a clue as to the inherent drama in your product
or service. Something about your offering must be inherently
interesting or you wouldn't be putting it up for sale. In Mother
Nature breakfast cereal, it is the high concentration of
vitamins and minerals.
2. Translate that inherent drama into ...
- Killer Copy: Words That Are Like Magnets to Money
David Garfinkel
I'll never forget what my accountant said five years ago when
he
saw the ad I wrote for my services: "How many scotches did you
drink before you wrote this?"
He was kidding about the scotch. But he just couldn't believe
anyone in their right mind would write such a bold and
outrageous ad for their own writing, consulting and speaking
services, as I had.
Well, I spent $300 on that ad -- $200 to run it in a local trade
association directory, and $100 to have it reprinted as a flyer.
The following year, that $300 ad turned into $12,341 in new
business for me. And $12,341 was just a tiny fraction of my
total business that year.
Why did I make so much money myself while there were so many
thousands of "starving writers" in the world? The answer may
surprise you. You see, it's not because I'm a better writer.
It's not my schooling. Not my resume. Not any talent I was
born with.
It's all because I learned how to write "killer copy."
How do you write killer copy? (Sign up and find out!)
- Discover a Master Wordsmith's Secret for Turning Everything You Say into Wealth, Well-Being
and Personal Success
Ted Nicholas
"Unlimited Success & Wealth are All In the Words You Use.
What's the single most important asset you and your business
possess? Forget money and numbers. The true currency of
business is WORDS. Communicating your ideas, your offer, the
benefits of your product -- using words to achieve your aims is
the single most important activity any business ever performs."
- How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo
Charge Your Business
Yanik Silver
Did you notice the title for this
article?
Of course, it's a headline. That's right and it uses a
shop-worn classic format which still continues to amaze me
with its power.
Just 2 simple words...
"How To..." Stick with me on this, I know it sounds too easy.
- Are You Being Lied To About Associate (Affiliate) Programs?
Marlon Sanders
People who tell Internet lies hack me off. And if there is
any
area people lie about, it must be associate (affiliate) programs.
I'm going to mince no words: If you want to max out the money you
can make online, you MUST start your own associate (affiliate) program.
Most "gurus" aren't going to tell you that.
Know why?
- 12 Steps to Creating a Business Online
Jim
Edwards
"E-commerce"
A word pervading our society, making headlines around the
world, and causing the stock market to rise and fall with
startling ease.
It seems every business news story centers on some
technology company's "DOT-com" or "DOT-bomb"!
With all the positive and negative hoopla, business owners
of any size company can throw up their hands and feel the
"E" world has left them behind.
Every business owner, salesperson, or professional asked one
of two questions in the past year, either "Am I using e-
commerce correctly?" or "How do I effectively get involved
in e-commerce?"
You can buy hundreds of books and pay thousands in
consulting fees to analyze and debate the answer to the
first question.
To answer to the second question just follow these 12 steps ...
- How to Write a Million Dollar Sales Letter!
Joe Vitale
Bruce Barton, cofounder of the legendary BBDO ad agency, wrote
letters that got staggering results. He wrote a letter for Berea
College that brought in an amazing 100% response! (You can read
the entire letter in The Seven Lost Secrets Of Success.)
When you consider that the average successful letter gets about
a 0.02% response, Barton clearly leaped past anyone else in his
letter writing skills. But what was his secret?
- The Secret Behind Million-Dollar Ads
David
Garfinkel
Want a little secret to turn your advertising into an
irresistible magnet for customers?
Dale Carnegie knew the secret, and that's one reason his book
"How to Win Friends and Influence People" has sold more than 15
million copies. In fact, British Airways recently named it, "The
Business Book of the 20th Century."
It's a great book. But if Dale had titled it "How to Remember
People's Names and Curb Your Incessant Urge to Argue," do you
think it would have sold as well? Probably not. There's great
power in good titles.
What you may not realize is the words "How to Win Friends and
Influence People" are not only the title of the book. Those
words were also the headline of a mail-order ad, which sold the
book. The ad ran successfully for many years and sold hundreds
of thousands of copies.
- The Internet Marketing Master Plan
Martin
Franzen
This article can determine the success or failure of your
Internet marketing strategy, so please read it carefully. You
see, there is ONE question anyone starting an online business
NEEDS to have the answer to:
"How do I make money on the Internet in the fastest, easiest and
most effective way? How can I do this while working with what I
love and helping the people I like to be associated with?"
The answer is simple.
- How To Create Powerful Offers That Drive Your Sales Through the
Roof
Yanik Silver
What does a mafia boss know
about marketing?
Lots. Read on to find out...
Do you remember in the movie "The Godfather" when Don
Corleone says, "I'm gonna make him an offer he can't
refuse"?
And it's this simple concept that's the backbone of any
successful sales proposition you make. (However if I were
you, I'd probably leave out the threats of violence in your
sales piece.)
- "Traffic makes money. Products don't."
Marlon Sanders
Wanna hop on the horse that wins the marketing race?
Tisn't all that difficult.
What you gotta do is find a big list of people passionate about
something. Then sell a product that taps into their passion.
Recently, I've ran into people blazing new territory online. I
called an old friend who told me how she is building an ezine
list at the rate of 1,000 new subscribers per day!
In only a few months, she has 70,000 names. Another guy I know
has a list of 600,000 names. You don't have to be a genius to make money when you control large lists.
The money is in the list!
Not your product!
You are not in the product business. You're in the traffic
business. Traffic makes money. Products don't.
- How to Close More Online Sales Through the Magic of
Questions
Brian Tracy
No one can deny that
sales closing techniques are absolutely
vital in face-to-face selling. But often, people ask me if they
can apply my powerful closing techniques to online marketing. My
answer is an unequivocal, "Yes!"
Of course, there are some closing techniques that are more
applicable to the Web than others -- but I'll show you magical
closing secrets that can dramatically increase your web sales,
and rapidly increase your online income. This works best on
direct response websites - i.e., those that focus on getting an
immediate response in the form of an order or lead.
- The Automatic Money Strategy
Allen
Says
I learned my lesson when I released Internet Cash Machines. I'll
never release another ebook that others can resell for free. The
market for reprint rights is huge and growing bigger every day.
It's very easy to set up a system that not only pays you, but one
that promotes itself automatically.
When you create a hot book that you sell reprint rights to, all
you really need to do is sell the rights to a few people. As long
as you have the reprint rights offer in the ebook itself, it will
be an automatic income stream from then on for years to come.
When those few people begin selling your ebook, a certain
percentage of the buyers will want the reprint rights as well.
- How To Use Testing For Breakthrough Marketing Results
Yanik Silver
Advertising is expensive. And it costs you the same
amount
of money to run an ad (or mail a letter) that brings in 2
customers as one that drives in 20 customers. So that
difference is in your ad (or letter).
Let's say you've come up with what you think is a good ad
(powerful headline, good offer, sizzling copy, etc.), now
you're ready to test.
Testing will help you:
- 1. Save yourself a bunch of money.
- 2. Improve any results you're currently getting.
- 3. Stop guessing about what works.
- How A Hidden Psychological 'Trigger' Makes Prospects Practically Line Up and Beg You To Do
Business With You
Yanik Silver
Do you remember
the stupid beer commercial a few years back
with the tagline "Why Ask Why?" Well, completely unknown to
the ad agency -- they had almost stumbled onto a
breakthrough marketing concept.
Telling people the reason why you are doing something is
one of the most powerful influencers of human behavior.
- How to Promote Associate (Affiliate) Programs With Pay-Per-Click Search
Engines
Marlon Sanders
For many products,
pay-per-click search engines
can be very good. The idea is that you decide
what you're willing to pay per click through to
your web site.
- The Strange Story of the "Crackpot" Mail-Order
Prophet
Joe Vitale
Are you having trouble selling
your product or service? Are you
feeling like the chaotic state of the world prevents you from
succeeding? Are you wondering how you can increase your sales in
the most cost effective ways? Are you feeling like your
competition is breathing down your neck?
Many of my clients feel the same way. They want to succeed, to
make a nice living in their business, but they feel overwhelmed,
uncertain, and even despondent. They feel they have too much
competition. They feel marketing doesn't work, or takes too much
work. They feel people don't have enough money today to spend on
what they are selling.
And that's why I think it's time to reveal the strange story of
the long forgotten "crackpot" mail-order prophet.
During the Great Depression of the 1930s the average person
didn't have enough money to feed themselves or their family, let
alone enough extra cash to order books through the mail. Yet
during those lean years one man made a fortune selling books and
courses entirely by mail. His name was Frank B. Robinson. He
founded "Psychiana," the world's eighth largest religion and the
world's largest mail-order religion.
You may never have heard of him or his movement before today.
But during the 1930s and 40s, Robinson's name traveled around
the world. Millions of people read his books, studied his
lessons, and practiced his methods. The press called his
positive thinking, new thought religion a "media business"
because Robinson advertised so heavily.
In 1928 Robinson wrote an ad for his new philosophy that began
with the headline, "I TALKED WITH GOD." An advertising agency in
Spokane, Washington said the ad would never work. But Frank
believed in his message and trusted his hunches. He borrowed
$2,500 from people he barely knew, spent most of it on printing
his lessons, and invested $400 to place his ad in "Psychology
Magazine."
That ad pulled 5,300 responses. Robinson ran it in numerous
magazines and it always pulled a 3% to 21% response. Within a
year he had a full-time job fulfilling requests for his books
and lessons, soon shipping a million pieces of mail a year out
of his office in Moscow, Idaho. The post office in that little
town had to move into a bigger building to handle all the mail.
Robinson's ads appeared in 140 newspapers, 180 magazines, and
on 60 radio stations, all at the same time. His postal bill in
1938 amounted to $16,000 and his printing bill hit $40,000. He
received 60,000 pieces of mail a day, reached more than two
million people, and sent his message to 67 countries---all
within one year of running his first ad.
"Advertising is educating the public to who you are, where you
are, and what service you have to offer," Robinson wrote. "The
only man or organization who should not advertise is the one who
has nothing to offer."
What can we learn from Frank B. Robinson?
- 5 Steps To Reaching All Your Goals With Minimum
Work
Martin Franzen
Would you like to know how to get
10 times more done in a day
than most people do in a week, with less work?
Then listen closely. You're about to discover the ONE time
management secret that really works.
This little technique is the ONLY thing you need to master
if you
want to reach all your goals with minimum work and free up your
valuable time.
- How to Create Multiple Back-End Profit Centers for Your
Web Site Using The Latest Real Audio® Technology
Marlon
Sanders
You have a web site. You have traffic. You're making sales. Life
is good. But you want more sales and profits.
You're participating in a few associates programs. But you aren't
making nearly as much money from those programs as you'd like.
How can you quickly develop very profitable back end profit
centers? The answer is simple: Create and sell digitally
delivered problem-solving information products.
Here's why:
1. No Inventory Nightmares
2. Ten Times Markup
3.
- How to Make This Year Your Best Year
Ever
Yanik Silver
Every year I've been in business
for myself online
has been better than the previous one. Recently, I
decided to create an "Apprentice" program (Yes, even
before Trump) and I was extremely pleased that we
had nearly 100% of my Apprentices get an online
venture up and running.
I've gone back and thought about their projects and how
they developed and I came to a striking conclusion that
will be worth a lot of money to you this year if you heed it.
There was one key aspect that got them off their butts and
making money and it came down to one thing...
...A Deadline!
- Trading Minds - Mastering The Art of
Persuasion!
Allen Says
Have you ever sat down, closed
your eyes and
really looked at yourself or your product through
another persons eyes?
Have you, in your mind, literally become your
customer or your lover and looked hard at
yourself or your work through their eyes?
Can you do it?
I hope you can. It is one of the most powerful
techniques man has ever used. Ground battles,
corporate battles and the hearts of great Women
have been won because of it.
When you become your customer, the secrets
of how to influence them magically appear.
- Why Some Ads Fail Miserably While Others Succeed
Wonderfully
David Garfinkel
The voice on the other
end of the phone was tense and impatient.
It was a prospective client calling. After we introduced
ourselves, he got right to the point: "Our advertising isn't
working and we need some help."
Who I was talking to doesn't matter very much,
because it could
have been almost any of my prospects before they start working
with me. That's because, statistically, most advertising doesn't
work -- if by "work" you mean, bring in new business. Think
about your own ads. Even if they already generate leads or
create sales for you, don't you have the sneakin' suspicion they
could be working a lot better?
Here are two reasons why most ads don't work at all -- or if
they work, why they deliver far less business than they could:
- Why Working Hard Is Not
Enough
Yanik Silver
As I was sitting here writing out
this newsletter we had a
chimney repairman and a landscaper come out to the house.
Out of my window I could see both of them doing their jobs.
Let me tell you these guys work *hard*.
Both of them get up very early in the morning and put in a
full day's work. The chimney repairman is dangerously
perched at least 50 feet above the ground for most of the
day. And our neighborhood landscaper is breaking his back
carrying heavy bags of mulch all day.
The point is these guys put in an honest day's labor for
honest day's wage every day. They aren't sleeping on the
job or goofing off. They're working their butts off - but
that's not enough!
Do you know the big secret neither one of these fellows
(or
most other people) ever figure out?
- Should you get it right or get it
going?
Marlon Sanders
I just finished an amazing
class with our Action Grid
members.
We hadn't even got to the part on how to record your audio
products and get a digital file within minutes of the
recording -- for only $30.
Yet, one of my go-getter students, Durante, already had
teamed up with several Action Gridders and recorded
products!
Durante is a great example of a saying my friend Joe
Shroeder says:
"You don't have to get it right. You just have to get
it
going."
- How To Write Hypnotic
Articles
Larry Dotson
Writing articles and submitting
them to online publications
is one of the most effective ways to get free advertising
for your business. Most e-zine and Web site publishers are
constantly looking for free, quality content to publish.
You simply write something short and sweet and e-mail it
to them.
You then allow these publishers to reprint your articles for
free in exchange for your resource box (acts like a signature
file) being included at the end of your article.
And that's the key, of course. Your resource box is
the
"acceptable ad" that makes these free articles work in your
favor. There's an example of a resource box at the end of
this article.
- How to Trigger a Successful Sale through the Power of
Psychological Triggers
Joseph Sugarman
A desire to
buy something often involves a subconscious
decision. In fact, I claim that 95% of buying decisions are
indeed subconscious.
Knowing the subconscious
reasons why people buy, and using this
information in a fair and constructive way, will trigger
greater sales response -- often far beyond what you could
imagine.
- Sales Letter Secrets From The Man Who Sold Coal By The
Train Carload
Yanik Silver
If you were to ask any of
the top copywriting pros who
they've learned from - one name is sure to be repeated over
and over again -- Robert Collier.
In the 1930s, Robert Collier was able to sell just about
everything from train carloads of coal to men's clothing
simply by using the power of his pen. And right now I'm
going to share with you 2 of the most powerful letter
concepts he repeatedly used to sell millions!
One of Collier's most successful letters was his "will you
do me a favor?" letter. It was based on a story he read
about how a manager of a company asked a competing business
for a favor, which started a relationship that blossomed
into the two companies joining together.
Collier thought this same idea might work in print...and
boy did it ever!
Here's how he used this concept to sell 20,000 raincoats
at
a time (and over a dozen other products). This letter is
really universal in its application, so study it carefully:
- Transform The Ordinary Into The Irresistible By Creating
Detailed Bulleted Benefit Lists
Allen Says
Take a
look at the letters that have made millions in sales. Look
at the current ads and web sites that you know are making money.
What is the common thread you see in all of them?
Lists of Benefits!
Tons of Bullets Pointing Out What You Get When You Order!
If you look at my own sales pages you see that I make use
of
bulleted benefits in a very big way. Almost the entire page is
bulleted benefits.
- How to Hypnotize People into Reading Your Sales Materials!
Joe Vitale
... The next time you want to write something and be sure
people
actually read it, remember the Robert Collier technique. Start
by writing about something that will interest the people you are
addressing. Tell them an interesting story. Get them wondering
about something that they want to know more about. And then
STOP. Change direction.
- How to Use Other People's Money for Your
Business
Matthew Lesko
"Money is a terrible master
but an excellent servant."
- P.T. Barnum
John Ray, the famous 17th century author, was known to have
written the aphorism, "Money begets money." In the business
world, I'm sure you've also heard the saying, "You've got to
have money to make money."
There are countless sources of cash, but by far, the best one to
utilize for your business is ... other people's money.
Perhaps one of the greatest "secrets" of the richest people
in
the world is summed up in those 3 words: Other People's Money -
OPM for short. If you took a cross-section of the most
affluent business people, you'll find that the majority of them
launched their fortunes using OPM. In the next few minutes, I
will show you how you can obtain other people's money for your
business. What you do with the money, however, is up to you -
but if I were you, I'd take P.T. Barnum's advice, and make money
your servant so that you, too, you can make your own fortune.
- Narrow Your Focus and Broaden Your
Sales
Dr. Michel Fortin
If your web-based business
solves a specific problem, then your
chances of online success are good. This is not a facetious
statement because you'd be surprised to know how many businesses
go online with no clear objective whatsoever. But in order to
increase those chances, an immensely important step in marketing
effectively online is required -- targeting.
- Three Inner Secrets of Internet
Success
Yanik Silver
In only a few short months I've achieved the ultimate
Internet "fantasy" of making a lot of money from a simple
(almost primitive) web site that runs itself virtually on
complete autopilot. Starting from scratch I banked over
$51,351.94 my first 6 1/2 months online, just working part-
time out of the corner of my living room.
Now today at age 31, I've gone on to earn over 7-figures.
How did I go from a standing start to banking mega
profits?
To do that, what I think you really need are these inner
secrets to mega internet success. This has nothing to do
with search engines, pay-per-clicks. It doesn't have
anything to do with any of the tactical stuff. It's all a
lot of stuff that goes on in your head.
* Secret #1: Cheerful Expectancy *
- What do People Want Online? It's not what you think it
is.
Jay Conrad Levinson
What people want online is a
question guerrillas ask themselves
a lot. Whether it's for fun or work or something else,
understanding a consumer's motives once he or she logs on is a
necessity. But the experts don't seem to agree on what people
want.
Some folks see the web as a vast, new field for advertising
messages, assuming that while people may want to do something
else, if we can entice them with flash, we can sort of trick them
into paying attention to our products and services.
Guess what. That's not gonna happen.
Other folks seem to subscribe to the notion that people online
are looking for entertainment on the Internet, and therefore they
construct messages aimed at persuading while playing. And,
in other cases, the time-honored direct-response model wins out:
Grab people when you can, get 'em to take an action, and then
market, market, market. The answer may be that the consumer has
and wants a lot more control than we give him/her credit for.
Today, webmeisters are in control. Sort of. In a perfect
cyberworld, people will be in control. Sort of.
Two recent studies shed light upon this dilemma. One was
conducted by Zatso. The other was conducted by the Pew Research
Center. Zatso and Pew. (Those guys didn't spend much time
reading "how-to-name-your-company" books, I guess.) Still, both
of their studies illuminated the answer as to what people want
to do online.
The answer, as most answers, is very utilitarian: People want to
accomplish something online. They're not aimless surfers hoping
to discover a cybertreasure. Instead, the average Net user turns
out to be a goal-oriented person interested in finding
information and communicating with others -- in doing something
he or she set out to do.
Look at the Zatso study. "A View of the 21st Century
News
Consumer" looked at people's news reading habits on the web. It
revealed that reading and getting news was the most popular
online activity after email. The guerrilla thinks, "That means
email is number one. How might I capitalize on that?"
- How To Get Ideas For Your Own
Products
Marlon Sanders
... The other thing I can
tell you is that there are
only three basic things we sell: Time, money and
energy.
Whatever you sell either saves people time, money
or energy (for example, eliminating frustration).
Or it helps the person have more of thoses things
in some way or the other.
- How To Skyrocket Your Sales and Crush Your Competition
Even if They Sell the Exact Same Thing You Do
Yanik
Silver
Over 70 years ago, one man had the answer to increasing
almost any product's sales and literally crushing the
competition.
His name?
Claude Hopkins. And today his advice is even more valuable
than it was during the 1920s.
Hopkins was one of the most famous ad men and really the
Father of modern advertising. His two books "My Life in
Advertising" and "Scientific Advertising" are worth reading
and re-reading.
If you read on, I'll share with you one of Hopkins'
greatest secrets for attracting more business.
Listen closely - the secret is *EDUCATION*.
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